Growing up creative people collaging was part of FUN! Growing up, Andrea, our founder, built compositions via collage on her closet doors, each of her 3 ring binders, and the inside of her locker. Little did she know she was building moodboards: the initial stages when building a brand identity. Here’s your guide to strategic moodboards for brand identity. Let’s dive in, shall we!

Let’s get started.

As designers, it can be difficult to put a particular emotion or idea into words. Why not use images to communicate?! It’s often hard to put a particular shade of coral into words! There are so many of us out in the universe that are visual people. Moodboard—a simple graphic tool that allows me to experiment with design elements and the vision, reality.

In other words, mood boards are compositions of images, materials, fabric, text (you name it) intend to evoke a specific style or idea. It’s the starting point for what will eventually become a style guide with a defined color palette, typography, layout, image treatment, etc.  

Moodboards allow creatives to propose an intent: a look or idea. They show your audience what your intended visual direction. Moodboards assist input key members on the same page early on. They offer a chance at collaboration.

However, nothing is set in stone, moodboards are intended to be playful, and expressive—just like your brand evolves in the design process.

Finally, you may wonder: where do you get the images you need? For example, magazines, Pinterest, Behance, Dribble. Similarly, paint swatches from your local hardware store work lovely! The creative possibilities are endless. Above all, the goal is to have fun doing so. What are you waiting for? Get out there are start creating!

Do you have any questions for us? Leave us a comment below to start a fun conversation on a guide to strategic moodboards for brand identity! Love the post? Share with your colleagues and friends.