7 Essentials for Effective and Strategic Branding

  1. […] is… visually, your content doesn’t look cohesive or consistent. We’ve said it before, consistency is key! Your lack of consistency makes it difficult for your audience to connect to the content, […]

  2. […] client—Who is your ideal client? What value do you provide them? What are they motivated by and yearning for? When you identify […]

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FOUNDER + CREATIVE DIRECTOR

The Woman Behind Leona Collective, 

Andrea Ulloa

Surprised my name is Andrea and not Leona? You wouldn’t be
the first to think that. Leona is Spanish slang for “lioness,” which my mother affectionately referred to me as while growing up — mi leoncita, to be exact. It’s a name I’ve always worn proudly and, naturally, it’s evolved into representing this very business and the courageous brands I am honored to design.

GET TO KNOW ME