Launch day is so exciting! We love to celebrate alongside our incredible clients and are honored to be a part of the entire journey. If you don’t know by now, we love to equip our audience with guidance, so here is the latest. So, how can you launch your new brand? Today, we’re excited to give you a simple guide on how to launch your new brand.
This is a great time to be a tease, prepare your audience for your new brand. Whether blog regularly, share exclusive content with your email audience or are a social media wizard, begin by preparing your audience for your new brand. Share your motivation and intention for the new brand and most importantly what it means to you.
Share sneak peeks along the way. During your process, share sneak peeks of your brand along the way. Moodboard, elements from your logo, color palettes, however you feel comfortable, share little tidbits with your audience. This helps them feel involved in the process and excited about what’s to come!
Celebrate with a giveaway. Host a giveaway! — Be strategic with something relevant to your Ideal Client. Make it related to the products or services you offer. Celebrating a launch with a giveaway is a fantastic way to add attention to your business during this super special season.
Write a blog post to share about the process. Write a blog post to share about the process of rebranding. Share with your audience the intention behind your new brand, why you rebranded, and how you hope they will react. Pro tip: This is a great way to generate more content for your business while you are in progress!
Involve your vendor friends. Ask these people to share about your rebrand. Examples of these vendor friends you may have are printers, packaging suppliers, letterpress printers, bookbinder, brand photographers, etc. Many brands work with several different vendors in preparation for their big launch! This community-focused approach involves a larger audience base to share with.
Launching a new brand rings in the beginning, an exciting new season in your business. Which method will you use when you celebrate the launch of your new brand?
FOUNDER + CREATIVE DIRECTOR
The Woman Behind Leona Collective,
Surprised my name is Andrea and not Leona? You wouldn’t be the first to think that. Leona is Spanish slang for “lioness,” which my mother affectionately referred to me as while growing up — mi leoncita, to be exact. It’s a name I’ve always worn proudly and, naturally, it’s evolved into representing this very business and the courageous brands I am honored to design.
[…] all, we work with you to ensure you feel confident and excited about your brand. Therefore, when launch day comes you will be confident in the finished […]