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Why we made the switch to FloDesk
In the past year, we have gotten very serious about our email strategy! We’ve been growing our list. Creating email sequences. Increasing the frequency of our emails. You could say, ALL THE THINGS! When the journey first began we were using Mailchimp, but y’all it was not everything it was chalked up to be. That’s when we were introduced to the gorgeous, convenient, easy to use, shiny, and (mostly) price-effective FloDesk. Today we’re diving into the reason why we made the switch to FloDesk.
We might be biased because we LOVE FloDesk so much (but want to put options out on the table) we want to share with you what we learned and why we chose FloDesk.
*Please note: In full transparency, this post contains affiliate links. Any commission we earn comes at no additional cost to you. And of course, we never recommend tools that we don’t use and LOVE. Pinky promise!
Email platforms
In making the big decision we had hesitation, Mailchimp was the reigning champ. Was the change worth it?
We’d spent the last few years using Mailchimp for clients and exploring the option for us. It’s hard to walk away from something you know well! Learning curves are not always the most fun. However, the price was getting out of hand. Was it worth it?
Here is the thing, we didn’t really know what FloDesk included and what advantages it could provide. Sure people were recommending it, but was it really worth it?
It was a decision made with careful consideration, we rounded up ALL THE INFO, made the choice, LOVED it and now we thought we’d share with you! So let’s jump into it.
Mailchimp
Before officially deciding to make a change, we had to ensure we knew what we were losing when walking away from Mailchimp. Here’s our Pro’s & Con’s list.
Pros
Free Up to 2,000 Subscribers
Depending on experience or interest in mail marketing, it can take you years to surpass 2,000 subscribers, so it’s a pro to consider.
Social Media Advertising
Within Mailchimp you can use the platform to create ads for Facebook and Instagram that integrate directly with your email marketing efforts.
E-Commerce Marketing
Mailchimp can easily integrate with multiple e-commerce platforms, segment your list with guidance from your CRM, recapture lost sales, A/B testing, and more.
Cons
Confusing Software
This software can be great – if you know what you are doing. If not, there is a steep learning curve that makes email marketing more overwhelming.
Essentially Zero Templates
There are essentially no templates to choose from when designing your emails. Which means you need a professional designer to design your emails. For many this can be a total bummer, and a major investment.
Pay per subscribe
Paying multiple times for one email is in our humble opinion a scam. MailChimp has you pay each time someone subscribes to your email list. For example, if someone subscribes to your email list 10 different times to grab your ten different freebies, you pay for one person TEN times over. Frankly, it’s ridiculous.
The issue becomes more concerning since their pay structure is organized by the number of subscribers and not the email list. Your audience isn’t technically growing, but you are still paying for it.
No Affiliate Marketing
This may be a lesser known piece of information, but MailChimp doesn’t allow any affiliate marketing on their platform. Their terms and service is strict and hands out punishments for those who break it. Therefore, if you plan to do affiliate marketing via email marketing, you won’t want to use MailChimp.
Flodesk
Ah finally, let’s get to talking about FloDesk and the reason why we switched to FloDesk. If we’ve talked about email marketing you know how obsessed we are. Not only has it made a huge name for itself in the small business world, but it’s constantly improving and blowing our minds.
Pros
Gorgeous templates
The templates in FloDesk can speak for themselves. They are stunning and completely break the mold of any other email provider on the market. We’ve gotten TONS of compliments on our emails from our subscribers and the ease and beauty of FloDesk’s templates are a big contributor.
PLUS. A myth has been floating around for years, that emails with too many images will send you straight to spam. With FloDesk, this is just a myth from the past. As a design studio, being able to easily create beautiful, custom designs is a huge win!
Intuitive user-interface
FloDesks user-friendly interface is a true dream! Whether you are a techie or have zero tech skills, you can use this software. We promise. It takes zero instruction or guidance. It really is that simple.
Email Analytics
This part is so fun! The analytics provided by FloDesk come in so clutch! Not only can you see in-depth information on the emails you send but, you get great insights from each individual subscriber.
Automation for the win
The workflows were so simple to create in FloDesk, this automation process really helps you set your email marketing initiatives in a quick and easy way.
We use workflows for each email opt-in that we provide. Essentially, we send three emails after someone subscribers to our email list and creating these in FloDesk were so simple.
Not to mention, the ability to Duplicate your Workflows which WOW helps you save time!
For all our workflows we use the same introduction emails. So, being able to quickly and efficiently build these out is a game-changer.
Fixed Price
This one is KEY and our FAV.
FloDesk offers their platform at a fixed price of $38 a Month no matter how many subscribers you acquire. Plus you can use my affiliate code to get 50% off your subscription.
Incredible right? With other softwares on the market you are essentially reprimanded for growing your email list and it can be incredibly expensive.
Not to mention, you get access to all of the features. You don’t need to pay more to get more.
Cons
It’s new software
FloDesk is fairly new to the market, which means it doesn’t have all the bells and whistles that you may be able to find through another software.
It doesn’t have things like A/B testing or advanced ecommerce integration.
However, in just the past year FloDesk has grown and is growing rapidly and adding new features all the time. We’re so excited to see what other features they add with time!
Why we made the switch to FloDesk
We decided that FloDesk was the best option for us for a few reasons.
First, fixed pricing is a game-changer. We don’t want to be reprimanded for growing our community of email subscribers.
Two, the user-friendly interface is amazing. As a designer, this is a big one for me. If the user-interface isn’t beautiful and functional I find it frustrating.
Finally, we’re huge fans of the easy workflows.
How you can make the switch to Flodesk
You’ll want to sign-up for your 30 Day Free Trial, so you can play and test out the software and see if it really is a good fit for you. Plus, if you use our link, you can get 50% off. And that friends are the reason why we made the switch to Flodesk.
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FOUNDER + CREATIVE DIRECTOR
The Woman Behind Leona Collective,
Andrea Anderson
Surprised my name is Andrea and not Leona? You wouldn’t be
the first to think that. Leona is Spanish slang for “lioness,” which my mother affectionately referred to me as while growing up — mi leoncita, to be exact. It’s a name I’ve always worn proudly and, naturally, it’s evolved into representing this very business and the courageous brands I am honored to design.
[…] instance, we invested in courses about email marketing and content creation because we had goals to better reach our ideal client and we lacked confidence […]