Your website is the amplification of your brand— the place you can welcome your Ideal Clients. A place where real connections can be made with your audience and genuinely bring value and sell your products and services.

Through our combined experience, we’ve observed that websites have become much more than an online medium to display products and services. Websites have become a place for cultivating and fostering community. Our websites have becomes a solid and steady foundational element from with our businesses can truly expand.

Websites have become a critically essential tool for small businesses as they can help to communicate their brand in FULL. They convey your messaging, connect you with your ideal client, and sell your products and services. Hindsight is, they can also nudge visitors to move on and continue exploring their options if they don’t feel a connection. 

Which begs the question: How can I elevate my website? How can I showcase my experience, knowledge, and expertise via my website so that my audience knows I’m capable of providing a really elevated experience?

Today, we’re exploring 7 actionable ways you can elevate your website. No matter if you’re looking for small actionable steps or are looking to elevate your whole experience. We hope this blog post on our 7 ways to elevate your website today helps you experience the results you’re after.

1. Glory to white space.

This is a designer’s fav element of design: white space. White space is the negative space throughout your design — or the space between or surrounding your content. Increasing the white space throughout your web design gives your content room to breathe!  This results in your visitors having the ability to better absorb the content your working so hard to create. Put simply, too much content and too little white space causes confusion, overwhelm, and can ever appear less elevated. Think about architectural digest layouts, the minimal nature, and balanced design makes everything look luxe and of higher quality.

2. Be upfront about who you are and what you do.

A very common error we often encounter is the lack of an elevator pitch. Your mission statement, something short and sweet that tells your audience who you are and what you do. On our website, you will see “compassionate branding for passionate people”. In this key, clear, and concise statement, anyone who visits our website will know exactly what Leona Collective Co does. Your Home page and your website’s footer are fantastic places to include your elevator pitch. While your homepage is usually the first thing your audience sees, your footer lives on every page of your website. Your footer can help seamlessly improve the experience for any visitor. 

3. Copywriting is key.

Use your copywriting as a way to speak directly to your Ideal Client. Starting sentences with the word ‘you’, and taking the reader on a journey as if their right in the room with you increases your chances of attracting your ideal client. You’ll increase your chances of sharing your business’s highlights. Plus, it will engage your ideal client to know what’s it’s like to work with you. We like to balance our content with a little spunk, conversational flow, and a professional tone.

4. Be selective, curate your content.

Believe us when it comes to content on websites—less is more.  While we are often compelled to include EVERY detail about your products or services, too much content can create confusion. Our tip is to think of your website as the place to share key information… a sufficient amount of information to entice your visitors to reach out and connect with you. The best tip here is to think about it. What type of content should be on your website right NOW, and what can be saved for your personal interaction. P.s this doesn’t mean blog content, the more blog content the merrier (the SEO benefits are unmatchable)!

5. This is your place to show off.

Curate the portfolio portion of your website and showcase the type of work you’d like to do more of aka the work your target audience wants! Think about how you browse other websites. You do a quick scroll and skim through content. Chances are, your Ideal Clients do the exact same thing. You need to show them a curated collection of work in order to help them determine if they want to work with you. Therefore, don’t be afraid to create share a smaller, curated portfolio. Want to make a user-friendly experience? Organize your work by category rather than sharing ALL your work. 

6. Set expectations.

The best, most helpful way to set expectations (initially) is to use your contact page. For example, your business hours, how often you communicate, and even your FAQ. Including these details adds layers of professionalism with the added benefit of setting the tone for what it’s like to work with you. 

7. Keep your website up-to-date.

As a rule of thumb check in on your website at least once every two weeks to be sure everything is working as intended. For example, check your forms and links. Aim to write new blog posts on a consistent basis. Like we said above, blogging not only helps to build and boost your SEO (Search Engine Optimization), but it’s a great way to share content and expertise.

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We really believe in the power of beautiful strategic websites, our 7 ways to elevate your website today helps you experience the results you’re after.