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3 Signs You Need Clarity in Your Business

May 19, 2021

If you have your own business you know that it starts to feel like an extension of you! This heart and soul connection allows you to create a special personal business. However, it also often creates pressure when it comes to saying “yes” when you should probably say “no, thanks!” Examples can range anywhere from taking on more work than you can handle, offering services (or products!) you don’t yet offer, or letting clients gain an upper hand in boundaries. In summary, it sauces you to bend boundaries you may have set up to protect yourself. We have been there (heck sometimes we still deal with boundaries)! We believe that when you agree “yes” to miscalculated projects, you’re actually saying “no” to projects aligned with your goals. Unfortunately,  the more you say yes, the farther your business gets from your vision, goals, and purpose. Here are 3 signs you need clarity in your business.

Today, we want to share 3 signs you need to find more clarity and focus in your business. Plus, 3 ways to find that clarity and focus decision by decision. Doing so will launch you into a season of purpose in your business. You’ll also be able to serve your clients well, with the products and services you are gifted in providing. 

With more clarity, your audience will have more clarity in what you do. Giving your business an opportunity to become the go-to business in your field. 

What does a lack of clarity look like? This is our belief:

1. Have you ever struggled to give your “elevator pitch”?

Lack of clarity, it often hard to diagnose. However, succinctly explaining who you are, what you do, and who you serve — is a great sign you’re on track. If you’re struggling here, you might be overloading yourself with too many products and/or services that aren’t aligned.

2. Have you ever receive a client inquiry asking you to complete a service (or product) you don’t actually offer in your business?

YIKES! It may sound tempting to say “yes” to everything, but it’s taking time away from projects in alignment. This lack of clarity is often being communicated externally, too. Potential clients should be able to clearly and easily gather the exact products and services you offer. Therefore, receiving inquiries that aren’t in line, could be a sign of the disconnect between what you do and what you are marketing to the public.

3. When you lack clarity, you feel like a jane of all trades.

It’s difficult to point out what is feeling “off” about your business. Perhaps, you are questioning why it isn’t running like a well-oiled machine, yet. You might have a hard time designing processes because you are simply offering too many services (or products) at once. Hey, you might even find it difficult to earn revenue or connect with your ideal client. You might feel like you’re working ALL the time, but not really moving your business forward. These are all signs that could point to a lack of clarity.


Hands up if you can relate to one or more of these signs! The time has come to decide. What do you want? How do you want it? How will you serve your ideal client with your unique magic?

SIGH…we know it’s tough but here are your next steps to find clarity and move forward in a purposeful way.

Step 1: Leave it all on paper!

Take out your pretty pens and pencils. Write down a comprehensive list of what you’re great at — professional or personal. Then, eliminate anything that you can’t monetize. These skills and talents you can’t make money from, or hey, simply the ones you don’t want to do! Next, eliminate anything you’ve realized isn’t a customer demand or need. You got this! Circle just 1 or 2 of the skills and talents and tailor your business around these. Having a hard time picking? Choose the one you want to be known for!

Step 2: Peachy!

You’re making it happen! Now, create a clear, succinct elevator pitch. Not a copywriter? That’s okay, you simply need to answer: Who are you? What do you do? Who do you serve? Why do you do it? Leona Collective facilitates brand strategy and creative visual solutions to passionate businesses, leaving clients energized and excited. Leona Collective stands out above the rest for its honesty and authenticity. In one clear, succinct statement, we share who we are, what we do, who we serve, and why. Craft your elevator pitch that clearly summarizes what you’re all about.

Step 3: That was the hardest part!

Here comes the fun stuff. Now, armed with your elevator pitch you’re ready. Create only 3 packages/ or services for your services, or a small curated collection of your products. Doing this will ensure that every service or every product is purposefully in alignment with the clarity you’ve discovered. Now, when you’re about services that aren’t in alignment, give yourself grace and say “no, thanks!” Doing so will give you the ability to say “yes!” to doing more of what you created your business to do. As someone very wise said, “if it’s not a hell yes, it’s a hell no”.

Creating clarity in your business means:

  • Knowing exactly who you are, what you do, who you serve, and why!
  • Acknowledging you don’t have to do it all
  • Realizing you are a person with many talents. Your business can be separate from your personal hobbies.

There you have it: 3 signs you need clarity in your business. When you know who you are, what you do, who you serve, and why, you get to say “yes”. Yes to the projects aligned with those decisions. You can begin a season of clarity and purpose in your business, all the while serving your ideal client while doing what you love most! Share this blog post with someone you know who needs to read it.

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