All the recent changes in the digital spaces we engage in lately, got me thinking, are we pivoting or making decisions out of fear? Have you ever stopped to think about how you make your business decisions — or heck even your personal decisions? Today on the blog I’m teaching 3 ways to intentionally grow your digital presence- you know sans stress. We’ve all made choices from a place of fear or worry, even because everyone else was doing it. But the truth is, when you make decisions from a place of fear, your decisions tend to be frantic. Unnecessarily stressful. You might find temporary solutions but they are often unsustainable. Worst off, you might find yourself working harder than necessary, or even stuck in a creative rut stuck where you are.
On the brighter side, when you make decisions from a place of clarity, peace, and purpose, your decisions tend to be rooted in sustainability and authenticity. Ultimately, supporting your long and short-term goals. It gives you the ability to craft a plan, to think rationally and critically. As small business owners, we are often fatigued by decisions. The recent changes in the digital space are no exception. There is so much out there changing and it’s daunting, but if anyone can (cue Ross) PIVOT, we entrepreneurs can. I have 3 ways to intentionally grow your digital presence so that your business benefits in the days, weeks, months, and years from now. While we are living in a time filled with fear, I’m offering you some tips to hold onto planning, peace, and purpose. I hope this post will help you to become stronger business owners.
We’ve used our gifts to start businesses with purpose. Little by little, and day after day. The small steps we took at the inception of our business have helped us get to where we are now. I’ve seen first-hand how important it is to react: proactively rather than reactively. That way when chaos strikes our foundation feels slightly more secure. That’s why my recommendation is to take many small steps for your business and allow it to grow.
Some might think blogging and long-form writing is dead but I do not agree. Blogging is the perfect way to not only show your audience you are a thought leader, but it is a great way to create content for your other platforms. Consider reposting your blog content to your social media platforms, Pinterest, and depending on your industry even LinkedIn. Don’t get overwhelmed here! I’m not saying you need to have a new blog post 2-3x a week. I recommend doing something that’s sustainable for YOU!
Consider starting a blog series or setting a blog schedule you can stick to. Blogging is also a fantastic way to boost your SEO (“search engine optimization relates to the likelihood that your website will be discovered via search engines, like Google ”). I consider foundational pages of your website like home, about, services, portfolio, and contact as the core of your website, while your blog posts serve as the branches. The more blog content you write, the more branches your website has. Your website becomes more visible online which in turn increases the likelihood of your ideal client finding you in an organic way.
In previous posts, I discuss the importance of email marketing and creative lead magnet ideas. Email marketing has played a big role in scaling my business. Email marketing allows me to better connect with my audience, allowing me to serve them with valuable content, update them on my monthly occurrences, and occasionally serve them valuable information on new services. Today I drive that point home by reminding you how important it is to serve your subscriber with content. By growing your email subscriber list, you can more personally serve your subscribers and super fans. Remember that blog you started, you can use your email list to share that new post with your audience. We are all privy to the world of ever-changing social media algorithms, having a healthy, growing newsletter subscriber list can make all the difference when you can’t connect with your audience on social.
Especially those made on IG. While startups often start with an individual I’m a firm believer that together we are better. Building a community and networking is my favorite part about IG (believe me I wouldn’t be on it so much if it wasn’t for the beautiful connections I’ve made). Don’t let the changes in the algorithm affect the good things the platform has created. When we find or create a community we can accomplish so much more. Take one step at a time to learn and pivot as we often have to do as a small business and roll with the punches. Every business and industry has an evolution and this is exactly what’s happening with the changes Instagram is rolling out.
Don’t whine about these changes, instead take them in stride and learn from them. We can all be resistant to change (believe me, I wasn’t thrilled either) but think of the benefits. You’ve creatively challenged yourself and your brain to think in a new medium, perhaps this can inspire and reach even more of your audience. We all absorb things differently, perhaps now someone who is influenced by video or audio can connect with you better.
There you have it, folks! Thanks for reading along and considering my option on 3 ways to intentionally grow your digital presence. I hope this doesn’t come off as pressure but as motivation to make small steps towards a bigger end goal. When investing in your business, you invest in yourself. Rest assured that the small actions you’re taking today are bringing value to your future business.
Surprised my name is Andrea and not Leona? You wouldn’t be
the first to think that. Leona is Spanish slang for “lioness,” which my mother affectionately referred to me as while growing up — mi leoncita, to be exact. It’s a name I’ve always worn proudly and, naturally, it’s evolved into representing this very business and the courageous brands I am honored to design.
Surprised my name is Andrea and not Leona? You wouldn’t be
the first to think that. Leona is Spanish slang for “lioness,” which my mother affectionately referred to me as while growing up.
COPYWRITE | TERMS & CONDITIONS | designed by leona collective | Copy by The Collective Source | Photos by Ailin Rachael Hyde photography