As a business owner who has recently invested in outsourcing for the benefit of my business, I can tell you that these investments create substantial value. ​​Investing in branding is a significant investment for most businesses. Above all, it achieves its goals in spades and creates a substantial value for your business and customers. Naturally, if you invest in brand design you want to see an ROI. So, what is the return on investment of branding?

WHAT IS RETURN ON INVESTMENT (ROI)?

According to Wikipedia, “return on investment or return on costs is a ratio between net income and investment. A high ROI means the investment’s gains compare favorably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment. Or to compare the efficiencies of several different investments.” 

WHAT IS BRANDING?

Branding is the guidelines for how to structure and scale your business. It’s within strategic branding where we truly define and express your undeniable value and the deep-rooted essence of your business. Designed with your goals and audience in mind, this collaborative, intuitive process curates and crafts your dream brand. Thus, attracting your dream clients and creating confidence that you know you’re capable of delivering.

WHAT IS THE ROI OF BRANDING?

Please keep in mind branding does not mean creating a logo for your website on a free logo maker app. It requires intentional, hard work! Hiring a professional brand designer can help you create a strategic brand.

Brand design is an essential step in your business’s journey. It can shape your business, attract your ideal client, and promote higher revenues. It is instinctive for humans to acknowledge designs and compelling imagery. Your brand is more than your visual identity. Your logo and other visual elements create a visual connection with your ideal client. Which in turn can separate it from other competitors. Branding creates a solid and positive customer connection. 

5 points on the return on investment of branding.

1. A professional brand saves you time and money in the long term

Bottom line, branding saves you time and money in the long term. Similar to the home buying process, you may spend a ton of time and money before finding the right one. Investing in branding and working with a professional designer allows for building a meaningful connection that your DIY approach cannot.  Designers like me, begin designing only after we have communicated the essence of your brand and web design. You can be sure that your brand and web design are exactly what you need. A design aligned with your vision, goals, and Ideal Client at the core.

2. A professional brand is designed with your ideal client, mission, and values at the forefront. 

As a professional designer, at Leona Collective, we believe in revealing your deep-rooted essence to create a fearless, undeniable brand–that means designing strategically, with your ideal client, mission, and values at the forefront. You can be confident in the knowledge that your brand will be strategic. Most importantly, be unique in every way. When investing in professional branding, your brand and website are a reflection of you. They stand the test of time — which in turn saves money and time in the long term! (You won’t need to invest in design for years!)

3. A professional brand is designed with precision.

Your brand will extend far beyond your visual identity. By investing in professional branding, you can ensure that every detail reflects your brand.

4. A professional brand is done by a designer with experience.

Every professional designer has a unique background. I have a Bachelor of Fine Arts in Graphic Design and over 7 years of experience. My unique experience and education make me a jane of all trades and an expert in brand design! Plus I make the process fun and purpose-driven!

5. A professional brand makes you feel excited and proud of your brand. 

When you design something on your own, you may feel as though you’re taking a leap of faith.  I’ve often heard business owners say they really felt they were grasping at air when DIY’ing their brand. Is my brand the best it could be?  Is this color palette versatile enough?  Am I reaching my ideal client in a way that is approachable to them?  In hiring Leona Collective, I ensure that every part of your brand and business is accounted for.  Professional designers work with you to create a brand you have confidence in. When your launch day rolls around, you can confidently begin the newest season in your business journey!

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Measuring the ROI of graphic design varies from business to business. Moreover, an effective brand for your business will increase ROIs because it creates value for your ideal client. In conclusion, not only will it engage your prospective customers, but it will also turn them into loyal clients. ​​Once you have a brand that truly exemplifies your soul-deep purpose, the other parts of business and development come easier. Are you ready to walk away confident, capable, and fully equipped with the tools you need to expand your business? Let’s Chat. I hope this blog post on the return on investment of branding helps you make the next step in your business journey.