My Soul Season
When Lori decided to launch her business, she remembered Leona Collective through a mutual book club we both attended virtually years prior. Once we rekindled, I knew she was going to be a pleasure to work with. Lori didn’t know exactly what she wanted but she knew what she did like and what she didn’t like which allowed us to really explore our options clearly. She had such thoughtful questions when we reviewed feedback which helped me not only refine my process but educate her the way a designer should to their client. Lori was so receptive, honest, and excited which made this such a fun process!