As cliché as it may sound, I mean it when I say I really am so glad you’re here. By deciding to dig deep into the essence of your own business, you are allowing me to fulfill mine. It is my passion to work with other passionate business owners who are eagerly ready to elevate their brand, bring their people value, and ultimately, make the world a better place.
Creatives and designers can have somewhat of a bad reputation… (lack of organization, can’t keep a timeline, hard to trust.) If there’s anything to describe the way I do business, it’s the complete opposite of that! I’m loyal, transparent, dependable, and beyond excited for you! I’m not only going to keep your project on track but I’ll be driving the momentum and cheering you on the entire time. Through my holistic, conscious approach, you’ll get a crafty, creative solution that brings out the true beauty and essence of your business. It’s a fun process that’s driven by purpose, so get ready to dive deep, feel confident, and know I have your back!
It’s within strategic branding where we truly define and express your undeniable value and deep-rooted essence of your business. Designed with your goals and audience in mind, this collaborative, intuitive process curates and crafts your dream brand — attracting your dream clients and creating a confidence that you know you’re capable of delivering. Typically clients invest 2k-4.5k in branding.
The result of all of our collaboration and creative groundwork, you’ll receive a brand strategy document that outlines your ideal target audience, business goals, and overall creative direction.
The best way to make a great first impression — I’ll create a custom, timeless logo that you’ll not only love but so will your ideal market! You’ll receive a primary, secondary, and tertiary logo mark to enhance all your visual elements.
Say buh-bye to basic branding! You’ll be getting a fully customized color palette, typography board, and pattern illustrations to pair with your new logo. Each element is intentionally designed and completely original to your brand.
Good branding only goes as far as you utilize it. Consistency is key. Together, we’ll create a branded marketing piece with your top needs in mind.
Social profile graphics and banner images will also be provided so your audience will recognize you everywhere online. Brag-worthy results demand brag-worthy graphics which will also be included to help support the launch of your new and improved identity!
All your brand identity pieces in one place, I’ll send you off with an all-encompassing, detailed guide that is an eternal reminder of who you are and what you stand for. This also serves as a great resource to pass along to your team! I will provide continued support as your brand evolves to ensure you make the most impact!
It’s within strategic branding where we truly define and express your undeniable value and deep-rooted essence of your business. Designed with your goals and audience in mind, this collaborative, intuitive process curates and crafts your dream brand — attracting your dream clients and creating a confidence that you know you’re capable of delivering. Typically clients invest 4k-7k in branding.
It’s within strategic branding where we truly define and express your undeniable value and deep-rooted essence of your business. Designed with your goals and audience in mind, this collaborative, intuitive process curates and crafts your dream brand — attracting your dream clients and creating a confidence that you know you’re capable of delivering. Typically clients invest 4k-7k in branding.
Let's kick off this partnership by getting to know each other, and most importantly, explore the vision and goals you have for your business. I'll perform in-depth research into your audience, your competitors, and get to the root of your soul-stirring identity. It’s time to bring out what sets you apart from the rest!
Next, I'll put together a brand strategy based on our discovery. This document places your goals and dreams into an actionable plan. I'll take into account the best creative direction for your branding to attract your ideal clients, retain meaningful relationships, and elevate your identity entirely.
Now for the best part — it’s time to apply your thoughtfully-inspired strategy into a visual reality. I'll craft intentional solutions that will position your brand exactly where it needs to be. I'll present the strongest design, and show you exactly how it can be expressed through real-life examples and content.
Pop the champagne! Your brand is alive and ready to thrive. Once approved, I'll hand over all your files, organized and ready to use. You have my full support from start to finish. I truly care about your success and want you to feel confident in your launch. I'll be your biggest cheerleader and I can’t wait to watch you thrive!
Once we’ve established your brand identity, it’s time to create your beautiful online home — the place your audience will build a meaningful connection with you. Built within Showit or Squarespace, each website I design is strategic, user-friendly, and cohesive. That way, you can give a stellar first impression to your online customers. Typically clients invest 4k-7k in web design.
This is the result of all of our collaboration and application of your visual identity explored and placed into a digital space that’s entirely yours. This strategic design keeps your target audience, business goals, and overall vision in mind.
A strategic approach to your navigation is key. Your audience needs to be able to effortlessly browse your website and seamlessly explore through your pages. A custom wireframe ensures everything is in place and makes the most sense for how you want to display your services and offerings.
An industry standard, a 5-page strategically-designed website will be built for desktop and mobile in mind so your site will look great no matter where it's being viewed.
SEO builds the branches of your website so search engines can more easily find and show them to your audience. I'll set you up with the basics.
No matter if you are using professional stock photography or custom professional photography, (I suggest custom!) I will guide you to ensure your photography enhances your website and pairs cohesively with your branding.
Chances are, if you are hiring me to design your website, you don’t know how to launch or manage it either. Don’t fret — I have your back every step of the way! Not only will I help you launch your new, beautiful site but I’ll also provide a recorded video walking you through how to navigate the backend so you are ready and able for years to come.
Once we’ve established your brand identity, it’s time to create your beautiful online home — the place your audience will build a meaningful connection with you. Built within Showit or Squarespace, each website I design is strategic, user-friendly, and cohesive. That way, you can give a stellar first impression to your online customers. Typically clients invest 7k-12k in web design.
Once we’ve established your brand identity, it’s time to create your beautiful online home — the place your audience will build a meaningful connection with you. Built within Showit or Squarespace, each website I design is strategic, user-friendly, and cohesive. That way, you can give a stellar first impression to your online customers. Typically clients invest 7k-12k in web design.
Post-launch, I’ll provide a massive (yet very organized) folder containing all your files. I also love to hear any feedback or questions you have. I will always encourage you to reach out for additional design support when you feel it’s needed. Remember, I'm your biggest cheerleader and love supporting you!
Imagine the relief you’d feel knowing you could have a beautifully branded business or crisp, cohesive website in just one day. With clear collaboration and a little upfront work, we can make it happen with ease! In my one-day intensives, I’ll have a full day of YOU booked on my schedule. The result? Meeting your design needs by happy hour.
Every business needs foundational elements. This intensive includes a custom logo package, typography board, photography guide, and social profile graphics. It’s an identity system strategically delivered to you in just one day, so you can get the basics fast. If we have extra time, I’ll throw in something like a business card mock up or postcard - something you need to serve your business best.
This intensive includes design for a simple 3-4 page website that is semi-custom on either Squarespace or Showit platforms. If you’re just getting started or want something simple that’s still professionally done and highly impressive, this is the one-day, done-for-you service you need!
If you have an established brand or visual identity, we can do a lot in one day. Whether you’re looking for a month’s worth of social graphics, need social media templates for an easy design platform like Canva that you can repurpose over and over again, or any other marketing materials you can think of — this intensive is where we pack with the most punch! The spectrum of possibilities is really endless, if you have an idea, lets talk and see if we can make it happen.
Imagine the relief you’d feel knowing you could have a beautifully branded business or crisp, cohesive website in just one day. With clear collaboration and a little upfront work, we can make it happen with ease! In my one-day intensives, I’ll have a full day of YOU booked on my schedule. The result? Meeting your design needs by happy hour.
Imagine the relief you’d feel knowing you could have a beautifully branded business or crisp, cohesive website in just one day. With clear collaboration and a little upfront work, we can make it happen with ease! In my one-day intensives, I’ll have a full day of YOU booked on my schedule. The result? Meeting your design needs by happy hour.
Once the business day is over, I’ll send your new and improved design elements your way. Even though it’s technically a “one-day” gig, I’ll stretch out my support to you for an additional two weeks so you can leverage me for any questions or advice as you break in your new branding elements. Boom, ONE and DONE!
My job as a brand strategist is to help define the unique aspects of your brand and bring it to life through a visual medium. Designing a one-off logo might give you a temporary solution, but it won't serve as a timeless representation of who you really are and how you can serve your people.
Our seamless process starts with a discovery phase — getting to know each other, and most importantly, exploring the vision and goals you have for your business. I’ll perform in-depth research into your audience, your competitors and seek out the essence of your business. (In other words, we'll shed light into what sets you apart from the rest.) Next, we'll put together a brand strategy based on our discovery.This document places your goals and dreams into an actionable plan. We'll take into account the best creative direction for your branding to attract your ideal client, retain meaningful relationships, and elevate your brand entirely. This part is my FAV! We'll then apply the strategy to a visual reality. We'll craft intentional solutions that will position your brand exactly where it needs to be. We'll present the strongest design, and show you exactly how it can become reality through real-life examples and content. Once approved, we'll hand over all your files organized and ready to use. You will have my support from start to finish. I truly care about your success and want you to feel confident in your launch. I’ll be your biggest cheerleader and can’t wait to watch you thrive!
FOR STRATEGIC BRANDING:
Your cooperation, trust, and honesty during the discovery process and presentations is essential to the overall success of our time working together. I want to be honest with you. Professional photography will help your brand and website like no other. It’s an industry standard that is helping brands bridge the gap between expert and beginner levels. What’s most important is that your audience can tell when you haven’t invested in your photos. Since you are investing the money to elevate your brand, I firmly believe that goes for your photography as well. If you’re not sure where to begin, I’m here to help and offer out my list of incredible photographers.
FOR WEB DESIGN:
We’ll need high-resolution professional brand or product photography to begin. I want to be honest with you. Professional photography will help your brand and website like no other. It’s an industry standard that is helping brands bridge the gap between expert and beginner levels. What’s most important is that your audience can tell when you haven’t invested in your photos. Since you are investing the money to elevate your brand, I firmly believe that goes for your photography as well. If you’re not sure where to begin, I’m here to help and offer out my list of incredible photographers. Another thing that’s necessary to the development of a website is the content that will be displayed on the site. This is another area of expertise that I’m happy to assist you with! We have a trusted creative partnership with The Collective Source for any of our clients who are interested in outsourcing their copywriting. (This partnership allows all Leona Collective clients a 10% discount!) However, if you have a preferred copywriter you want to work with, we can most definitely make that work, too!
Of course! I would be happy to discuss any other needs you might have. Some add-ons or extras others have asked about include: blog set up, e-commerce store set up, additional pages, etc. Don’t hesitate to ask about your specific need and I’ll see what I can do!
As a policy, I typically only design websites for clients who have gone through my branding process, as it’s important to the overall success of your project to go through a cohesive brand experience. This allows me to already understand your brand from the inside out. However, we are open to discussing this, based on what branding you already have, and reserve the right to accept or reject a project we haven't branded.