IT’S TIME TO UNVEIL THE DEPTH OF YOUR IDENTITY THROUGH INTENTIONAL BRANDING AND DESIGN

my services

As cliché as it may sound, I mean it when I say I really am so glad you’re here. By deciding to dig deep into the essence of your own business, you are allowing me to fulfill mine. It is my passion to work with other passionate business owners who are eagerly ready to elevate their brand, bring their people value, and ultimately, make the world a better place. 

let's get started

Creatives and designers can have somewhat of a bad reputation… (lack of organization, can’t keep a timeline, hard to trust.) If there’s anything to describe the way I do business, it’s the complete opposite of that! I’m loyal, transparent, dependable, and beyond excited for you! I’m not only going to keep your project on track but I’ll be driving the momentum and cheering you on the entire time. Through my holistic, conscious approach, you’ll get a crafty, creative solution that brings out the true beauty and essence of your business. It’s a fun process that’s driven by purpose, so get ready to dive deep, feel confident, and know I have your back!

Holistic, Diagnostic, 

(of course)

&

Creative

let's get started

this is for you if...

Branding

4-6 weeks

It’s within strategic branding where we truly define and express your undeniable value and deep-rooted essence of your business. Designed with your goals and audience in mind, this collaborative, intuitive process curates and crafts your dream brand — attracting your dream clients and creating a confidence that you know you’re capable of delivering. Typically clients invest 4k-7k in branding.

what's included?

Brand Strategy

The result of all of our collaboration and creative groundwork, you’ll receive a brand strategy document that outlines your ideal target audience, business goals, and overall creative direction. 

Custom Logo Design

The best way to make a great first impression — I’ll create a custom, timeless logo that you’ll not only love but so will your ideal market! You’ll receive a primary, secondary, and tertiary logo mark to enhance all your visual elements. 

Color Typography & Patterns

Say buh-bye to basic branding! You’ll be getting a fully customized color palette, typography board, and pattern illustrations to pair with your new logo. Each element is intentionally designed and completely original to your brand. 

Marketing Materials

Good branding only goes as far as you utilize it. Consistency is key. Together, we’ll create a branded marketing piece with your top needs in mind.

Social Media Ready

Social profile graphics and banner images will also be provided so your audience will recognize you everywhere online. Brag-worthy results demand brag-worthy graphics which will also be included to help support the launch of your new and improved identity! 

Brand Guidelines & Support

All your brand identity pieces in one place, I’ll send you off with an all-encompassing, detailed guide that is an eternal reminder of who you are and what you stand for. This also serves as a great resource to pass along to your team! I will provide continued support as your brand evolves to ensure you make the most impact!

Branding

4-6 weeks

It’s within strategic branding where we truly define and express your undeniable value and deep-rooted essence of your business. Designed with your goals and audience in mind, this collaborative, intuitive process curates and crafts your dream brand — attracting your dream clients and creating a confidence that you know you’re capable of delivering. Typically clients invest 4k-7k in branding.

what's included?

  • You are ready to invest in your business and elevate your brand 
  • You enjoy collaboration and direction to create something truly undeniable 
  • You want to feel confident in what you’re putting out there
  • You want people to not only engage with your brand but remember it 
  • You know it’s time to scale what’s already established and showcase your full, unapologetic identity 

this is for you if...

Branding

4-6 weeks

It’s within strategic branding where we truly define and express your undeniable value and deep-rooted essence of your business. Designed with your goals and audience in mind, this collaborative, intuitive process curates and crafts your dream brand — attracting your dream clients and creating a confidence that you know you’re capable of delivering. Typically clients invest 4k-7k in branding.

what's included?

my branding process

Discover

Let's kick off this partnership by getting to know each other, and most importantly, explore the vision and goals you have for your business. I'll perform in-depth research into your audience, your competitors, and get to the root of your soul-stirring identity. It’s time to bring out what sets you apart from the rest! 

Strategize

Next, I'll put together a brand strategy based on our discovery. This document places your goals and dreams into an actionable plan. I'll take into account the best creative direction for your branding to attract your ideal clients, retain meaningful relationships, and elevate your identity entirely.

Build

Now for the best part — it’s time to apply your thoughtfully-inspired strategy into a visual reality. I'll craft intentional solutions that will position your brand exactly where it needs to be. I'll present the strongest design, and show you exactly how it can be expressed through real-life examples and content.

Launch

Pop the champagne! Your brand is alive and ready to thrive. Once approved, I'll hand over all your files, organized and ready to use. You have my full support from start to finish. I truly care about your success and want you to feel confident in your launch. I'll be your biggest cheerleader and I can’t wait to watch you thrive!

let's get started

this is for you if...

web design

6-8 weeks

Once we’ve established your brand identity, it’s time to create your beautiful online home — the place your audience will build a meaningful connection with you. Built within Showit or Squarespace, each website I design is strategic, user-friendly, and cohesive. That way, you can give a stellar first impression to your online customers. Typically clients invest 7k-12k in web design.

what's included?

let's get started

this is for you if...

Creative Direction

This is the result of all of our collaboration and application of your visual identity explored and placed into a digital space that’s entirely yours. This strategic design keeps your target audience, business goals, and overall vision in mind.

Strategic Navigation, Design, & Wireframes

A strategic approach to your navigation is key. Your audience needs to be able to effortlessly browse your website and seamlessly explore through your pages. A custom wireframe ensures everything is in place and makes the most sense for how you want to display your services and offerings. 

A 5-Page Site Build - Mobile & Desktop Responsive!

An industry standard, a 5-page strategically-designed website will be built for desktop and mobile in mind so your site will look great no matter where it's being viewed.

Basic Search Engine Optimization (SEO) 

SEO builds the branches of your website so search engines can more easily find and show them to your audience. I'll set you up with the basics.

Photography Guidance

No matter if you are using professional stock photography or custom professional photography, (I suggest custom!) I will guide you to ensure your photography enhances your website and pairs cohesively with your branding. 

Launch Support & Site Walkthrough

Chances are, if you are hiring me to design your website, you don’t know how to launch or manage it either. Don’t fret — I have your back every step of the way! Not only will I help you launch your new, beautiful site but I’ll also provide a recorded video walking you through how to navigate the backend so you are ready and able for years to come. 

web design

6-8 weeks

Once we’ve established your brand identity, it’s time to create your beautiful online home — the place your audience will build a meaningful connection with you. Built within Showit or Squarespace, each website I design is strategic, user-friendly, and cohesive. That way, you can give a stellar first impression to your online customers. Typically clients invest 7k-12k in web design.

what's included?

this is for you if...

web design

6-8 weeks

Once we’ve established your brand identity, it’s time to create your beautiful online home — the place your audience will build a meaningful connection with you. Built within Showit or Squarespace, each website I design is strategic, user-friendly, and cohesive. That way, you can give a stellar first impression to your online customers. Typically clients invest 7k-12k in web design.

what's included?

  • You are ready to invest and scale your business online 
  • You want a beautiful website to display your services but you also want it to be seamless and easy to navigate 
  • You know it’s time for an upgrade to increase traffic and credibility 
  • You want more inquiries coming through your online home 
  • You want to have your own space on the internet to direct customers 

my web design process

Develop

It all starts with wireframes and mockups with two optional rounds of refinement. Then, the development process begins. I take care of setting up your client portal, address all SEO needs, set up Google analytics, and connect all relevant accounts (email marketing, CRM, plugins, etc.)

Refine

You will have 5 business days to submit all requested refinements to the website once built on the platform of your choice (Showit or Squarespace). Here, I address your refinements and make sure your domain is ready for the launch phase!

Launch

Now for the fun phase — launch! We'll discuss your launch strategy, prep files (all web assets, mockups, social media launch graphics, "how-to" videos etc.), and make sure everything is good to go for your big reveal. Then we hit PUBLISH & pop the bubbly! 

Offboard

Post-launch, I’ll provide a massive (yet very organized) folder containing all your files. I also love to hear any feedback or questions you have. I will always encourage you to reach out for additional design support when you feel it’s needed. Remember, I'm your biggest cheerleader and love supporting you!

let's get started

this is for you if...

one day intensive

6 hours

Imagine the relief you’d feel knowing you could have a beautifully branded business or crisp, cohesive website in just one day. With clear collaboration and a little upfront work, we can make it happen with ease! In my one-day intensives, I’ll have a full day of YOU booked on my schedule. The result? Meeting your design needs by happy hour. 

what's included?

STRATEGIC INDENTITY SYSTEM

Every business needs foundational elements. This intensive includes a custom logo package, typography board, photography guide, and social profile graphics. It’s an identity system strategically delivered to you in just one day, so you can get the basics fast. If we have extra time, I’ll throw in something like a business card mock up or postcard - something you need to serve your business best. 

ONE-DAY WEB DESIGN

This intensive includes design for a simple 3-4 page website that is semi-custom on either Squarespace or Showit platforms. If you’re just getting started or want something simple that’s still professionally done and highly impressive, this is the one-day, done-for-you service you need! 

One day marketing

If you have an established brand or visual identity, we can do a lot in one day. Whether you’re looking for a month’s worth of social graphics, need social media templates for an easy design platform like Canva that you can repurpose over and over again, or any other marketing materials you can think of — this intensive is where we pack with the most punch! The spectrum of possibilities is really endless, if you have an idea, lets talk and see if we can make it happen. 

Branding

4-6 weeks

Imagine the relief you’d feel knowing you could have a beautifully branded business or crisp, cohesive website in just one day. With clear collaboration and a little upfront work, we can make it happen with ease! In my one-day intensives, I’ll have a full day of YOU booked on my schedule. The result? Meeting your design needs by happy hour. 

one-day offerings

  • You can’t afford one of my full packages
  • You want a bunch of marketing materials done for your business effectively and efficiently 
  • You’re just starting out and want to get the essentials completed confidently but on a budget 
  • You’re on a tight schedule and need this done, like, YESTERDAY 
  • You know exactly what you need but you just don’t know how to do it and don’t have the time to wait for it to get done! 

this is for you if...

Branding

4-6 weeks

Imagine the relief you’d feel knowing you could have a beautifully branded business or crisp, cohesive website in just one day. With clear collaboration and a little upfront work, we can make it happen with ease! In my one-day intensives, I’ll have a full day of YOU booked on my schedule. The result? Meeting your design needs by happy hour. 

what's included?

my one day intensive process

Book

Once we confirm we’re doing this thing, it’s important to book the intensive during a day that you’re also readily available. This is a much more collaborative process so it’ll require speedy responses on both ends! 

Prep

Once you’re booked, I’ll send a shared folder your way so you can start giving me all the details and resources. (Don’t worry, there will be guidelines outlined for you!) You’ll receive a questionnaire and a checklist of what needs to be completed and submitted to me before the big day.

Design

We don’t call it an intensive for no reason! Once your project date is here, I will be in constant communication throughout the day. When I don’t have my head down designing, I will be sending updates to you and taking in your feedback. It’s no doubt intense but SO much fun! 

Launch

Once the business day is over, I’ll send your new and improved design elements your way. Even though it’s technically a “one-day” gig, I’ll stretch out my support to you for an additional two weeks so you can leverage me for any questions or advice as you break in your new branding elements. Boom, ONE and DONE! 

Frequently Asked Questions

(click the "+" to see the answers)

WHY CAN'T YOU JUST DESIGN ME A LOGO?

My job as a brand strategist is to help define the unique aspects of your brand and bring it to life through a visual medium. Designing a one-off logo might give you a temporary solution, but it won't serve as a timeless representation of who you really are and how you can serve your people. 

HOW DOES THE PROCESS WORK?

Our seamless process starts with a discovery phase — getting to know each other, and most importantly, exploring the vision and goals you have for your business. I’ll perform in-depth research into your audience, your competitors and seek out the essence of your business. (In other words, we'll shed light into what sets you apart from the rest.) Next, we'll put together a brand strategy based on our discovery.This document places your goals and dreams into an actionable plan. We'll take into account the best creative direction for your branding to attract your ideal client, retain meaningful relationships, and elevate your brand entirely. This part is my FAV! We'll then apply the strategy to a visual reality. We'll craft intentional solutions that will position your brand exactly where it needs to be. We'll present the strongest design, and show you exactly how it can become reality through real-life examples and content. Once approved, we'll hand over all your files organized and ready to use. You will have my support from start to finish. I truly care about your success and want you to feel confident in your launch. I’ll be your biggest cheerleader and can’t wait to watch you thrive! 

WHAT DO I NEED TO PROVIDE?

FOR STRATEGIC BRANDING: 
Your cooperation, trust, and honesty during the discovery process and presentations is essential to the overall success of our time working together. I want to be honest with you. Professional photography will help your brand and website like no other. It’s an industry standard that is helping brands bridge the gap between expert and beginner levels. What’s most important is that your audience can tell when you haven’t invested in your photos. Since you are investing the money to elevate your brand, I firmly believe that goes for your photography as well. If you’re not sure where to begin, I’m here to help and offer out my list of incredible photographers.

FOR WEB DESIGN:
We’ll need high-resolution professional brand or product photography to begin. I want to be honest with you. Professional photography will help your brand and website like no other. It’s an industry standard that is helping brands bridge the gap between expert and beginner levels. What’s most important is that your audience can tell when you haven’t invested in your photos. Since you are investing the money to elevate your brand, I firmly believe that goes for your photography as well. If you’re not sure where to begin, I’m here to help and offer out my list of incredible photographers. Another thing that’s necessary to the development of a website is the content that will be displayed on the site. This is another area of expertise that I’m happy to assist you with! We have a trusted creative partnership with The Collective Source for any of our clients who are interested in outsourcing their copywriting. (This partnership allows all Leona Collective clients a 10% discount!) However, if you have a preferred copywriter you want to work with, we can most definitely make that work, too! 

FOR WEB DESIGN, DO YOU OFFER ADD-ONS?

Of course! I would be happy to discuss any other needs you might have. Some add-ons or extras others have asked about include: blog set up, e-commerce store set up, additional pages, etc. Don’t hesitate to ask about your specific need and I’ll see what I can do! 

I HAVE BRANDING CAN YOU DO MY WEBSITE?

As a policy, I typically only design websites for clients who have gone through my branding process, as it’s important to the overall success of your project to go through a cohesive brand experience. This allows me to already understand your brand from the inside out. However, we are open to discussing this, based on what branding you already have, and reserve the right to accept or reject a project we haven't branded.

ARE THERE ANY EXTRA COSTS?

The following items are the client’s responsibility to pay for: 
  • Desktop + web font licenses
  • Printing costs, Image licenses, Website hosting, Domain costs, Third-party plugin fees

Not every project ends up involving these extra costs, but I will let you know before the project begins what additional costs you could be incurring during our time working together. 

WILL YOU SHOW ME HOW TO EDIT MY WEBSITE?

Don’t you worry - I’ve got your back! All my clients are off-boarded with custom recorded training videos to show you exactly how to edit and update everything on your new website. You'll walk away confident, capable and with all the help you’ll need. Don't hesitate to reach out if you have trouble — once a client, always a client! 

WHAT IS THE ONE CONCEPT METHOD?

I’m a firm believer in the one concept method. What this means is that we only present one fully thought-out and designed concept for you in the brand identity phase. Once this is delivered to you, I’ve explored so many options, but have chosen the best solution aligned with your goals, business, and ideal client. This will help us come to a final conclusion during refinements so much quicker and eases any uncertainty or decision fatigue.

HOW DOES BILLING WORK? PAYMENT PLANS?

I approach each and every client as a unique case. Because each business is at a different point in their journey, I truly provide custom proposals for each client's unique needs (no matter if you are just starting out or if you are a seasoned professional).

Typically our clients invest $4k-$7k into their branding and $7-$12k for web design. All projects will require a deposit when contracts are signed to secure your project slot and show commitment. Remaining balances are based on dates, not deliverables. I also offer payment plans. If you are interested, I’m happy to discuss making the investment a little easier for you and keep the project moving along with regular payments. 

inquire here

to walk away confident, capable, and fully equipped with the tools you need to expand your business?

Are you ready